Developing food trends

● The growth in interest in food fashions started with of food being shared on social media.

● The UK food industry is constantly developing products which are new or different.

● Influencers on social media become 'ambassadors' for a brand.

○ Sales of food brands have grown rapidly this way.

● Supermarkets track demand for ingredients on social media.

○ Famous are influential.

Marketing campaigns

● The avocado:

○ were invited to visit growers in South Africa.

○ Advertising focused on its benefits.

● Oat milk:

○ A Swedish brand's media campaign received publicity by upsetting competitors.

○ Promotion in the USA through shops reduced the need for advertising.

○ It appealed to consumers who are concerned about the

● Norwegian skrei:

○ has helped strengthen the of Norwegian seafood.

● Ethical concerns

● Quinoa:

○ Its success led to an increase in its

○ Overuse of resources resulted in poor quality