Section3:Marketing Assignment 纠错
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Part A :

Lucy, we really need to get working on this marketing assignment.

露西,我们真的需要做营销任务把这方面的工作。

We've only got five weeks left to the end of term to design it, carry it out, and then write up the results.

我们只剩下五个星期的时间去设计它,把它完成,然后把结果写出来。

Sure.

当然。

Well, let's get started right now.

好了,让我们现在开始吧。

Let's go over the instructions.

让我们过一遍指示。

What exactly do we have to do?

我们需要做什么?

Well, it says here we have to look at one area of the entertainment industry.

嗯,这里说我们要看一个地区的娱乐产业。

There's a list of the different types.

有一个列表上有不同的类型。

What are they?

他们是什么?

Music, cinema, theatre, sport, and eating out.

音乐,电影,戏剧,体育还有出去吃饭。

Is that all?

就这些吗?

Looks like it.

看起来是的。

So we choose one branch of the industry and then we look at how two different groups of people use it?

所以我们选择一个行业的一个分支,然后我们看看有多少不同的群体的人使用它?

Is that right?

是不是?

Yes.

是的。

And do we have to use any particular method to get our data?

我们必须使用任何特殊的方法来获得我们的数据吗?

Can we mail out a questionnaire, or do face - to - face interviews, or maybe even observations?

我们可以邮寄问卷,或做面对面的采访,或者甚至观察吗?

Well actually, it looks like we don't have a choice.

哦,看来我们别无选择。

We have to do telephone interviews.

我们必须做电话采访。

OK, so at least we don't have to waste time deciding between the different methods.

好的,所以至少我们不需要浪费时间来决定不同的方法。

Yeah, that's right.

是的,没错。

Oh, and the other requirement is the number of interviewees.

哦,另一要求是被采访者的数量。

Not too many, I hope.

不是太多,我希望。

Ten?

十?

Twenty?

二十?

Well, we have to do two groups, remember, and it looks like we have to interview fifteen for each group.

好的,我们要做两组,记住,看起来像我们采访每一组十五个人。

That's thirty altogether then.

这是三十个完全。

It's going to take ages.

这将需要很久。

Yes, but remember we're working on this together, so we'll only have to do fifteen each.

是的,但请记住我们在一起完成这件事,所以我们只需要每人做十五个。

OK, so those are all the requirements?

好的,那么这些都是要求吗?

Yes, looks like it.

是的,看起来是这样。

So, first, which area are we going to choose?

那么,首先,我们会选择哪一个区域?

My preference would be cinema, since that's where I spend most of my money.

我的喜好是电影院,因为那是我花大部分钱的地方。

Hmm, I don't think that's such a good idea.

嗯,我不认为这是个好主意。

I don't think there are huge differences in the market there.

我不认为在市场上有巨大的差异。

I mean you get young and old, male and female, rich and poor all going to the same movies.

我的意思是你会得到年轻人老人,男人和女人,富人和穷人都一样

Yeah, maybe you're right.

是的,也许你是对的。

Let's make it music then.

让我们从音乐开始吧。

Right.

好的。

So, what two groups will we compare and contrast?

那么,我们比较和对比的是什么?

Male and female?

男性和女性?

No.

不,

Most of my female friends like the same music as me.

我的女性朋友最喜欢同样的音乐和我。

Different age groups would be much more likely to show up differences, I think.

不同年龄组会有更多的差异,我认为。

Part B :

Yeah, I suppose you're right again.

是的,我想你是对的。

I'll take some notes, shall I?

我做些笔记,好吗?

So...age Groups.

所以……年龄组。

Well.

嗯。

What do you think?

你觉得怎么样?

Maybe twenty - five or under for one group, and forty - five or over for the other group?

也许二十五岁或以下为一组,四十五岁或以上为另一组?

That should show up differences.

那应该表现出差异。

Right.

好的。

OK.

好的。

Next.

下一个。

How about the kind of music they like - let's give them some choices and then we can just tick boxes.

他们喜欢的音乐怎么样一让我们给他们一些选择,然后我们可以只打勾。

OK.

好。

Let's have pop, jazz, folk, easy listening...what else?

让我们有流行音乐,爵士乐,民谣,容易听得歌曲…还有什么?

Well, we should include classical.

好吧,我们应该包括古典。

Some people like it, you know.

有些人喜欢它,你知道的。

OK.

好。

OK.

好啊

And then we should have how they listen to music.

然后我们应该有他们如何听音乐。

The medium.

媒体。

Right. Let's include radio, CD and then I guess there's TV.

是的,让我们包括收音机,光盘,然后我想应该有电视

What about concerts?

音乐会怎样?

You know, in pubs and halls.

你知道,在酒吧和大厅。

Oh yeah, we should include live music of course.

噢,是的,我们应该有现场音乐。

OK, we're on a roll now!

好的,我们现在在路上了!

Next point could be about where they actually get their music.

下一个点可能是关于他们在哪实际上得到他们的音乐。

You mean like, do they buy it in music shops, or department stores?

你的意思是,他们是在音乐商店或者百货公司买的吗?

Yes, or download it from the Internet.

是的,或从网上下载即可。

Right.

对。

That could be for recorded music.

这些是录制的音乐。

Then we need another section for live music.

然后,我们需要另一个部分的现场音乐。

Where do they go for that?

我们把它放在哪里?

OK.

好。

Let's say disco, pub, club, concert hall...

让我们说迪斯科舞厅,酒吧,俱乐部,音乐厅…

Or opera house!

或歌剧院!

And I guess we should include karaoke bars.

我想我们应该包括歌厅。

Not many of them in this city!

这个城市不是很多!

OK. We'll leave that out then.

好的。那我们就不写它了。

So, what's left to do?

那么,剩下的是什么呢?

That's it.

就这样。

Well, now we can make a time - scale for doing it.

嗯,现在我们可以做一个时间尺度来做这件事。

Complete the sentences below.

21 For their assignment, the students must investigate one part of the .

显示答案 正确答案: entertainment industry|ENTERTAINMENT INDUSTRY     

Complete the sentences below.

22 The method the students must use to collect data is .

显示答案 正确答案: telephone interviews|TELEPHONE INTERVIEWS     

Complete the sentences below.

23 In total, the students must interview people.

显示答案 正确答案: 30|thirty|THIRTY     

Complete the sentences below.

24 Jack thinks the music preferences of listeners are similar.

显示答案 正确答案: male and female|MALE AND FEMALE     

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