'Self-regulatory focus theory' and leadership

Self-regulatory focus theory

People's focus is to approach pleasure or avoid pain

Promotion goals focus on

Prevention goals emphasise avoiding punishment

Factors that affect people's focus

The Chronic Factor

• comes from one's  The  Factor

• we are more likely to focus on promotion goals when with a 

• we are more likely to focus on prevention goals with our boss

How people's focus affects them

Promotion Focus:People think about an ideal version of themselves,their  and their gains.

Prevention Focus:People think about their'ought'self and their obligations

                    'Self-regulatory focus theory' and leadership

Leaders

Leadership behaviour and affects people's focus

Transformational Leaders:

• pay special attention to the  of their followers

• passionately communicate a clear 

• inspire promotion focus in followers

Transactional Leaders:

• create  to make expectations clear

• emphasise the results of a mistake

• inspire prevention focus in followers

Conclusion

Promotion Focus is good for jobs requiring 

Prevention Focus is good for work such as a surgeon

Leaders'actions affect which focus people use