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1 .Good morning everyone.
2 .Today's lecture forms part of the Hospitality and Tourism module.
3 .Last week I looked at the economy end of the hotel business.
4 .This week I'm going to discuss The luxury end of the market.
5 .Let's consider the following scenario.
1 .You wake up in the middle of the night in a strange hotel miles away from home,disoriented most probably from jet lag, when even the most expensive surroundings can seem empty and dispiriting.
2 .You have paid a great deal of money to stay in this first-class hotel with its contemporary technology but according to recent research carried out by an international travel and public relations company, all is not well.
3 .The research suggests that even the most opulent luxurious hotels seem to have underestimated the most basic needs of their customers-be they travelling for work or pleasure the need to feel at home in surroundings which are both familiar and inviting.
1 .Do these findings, however apply only to hotels situated in particular areas?
2 .Is it possible that the external environment can affect a guest's well-being?
3 .The company's research covered a whole range of different hotel types, both independent hotels and those which are part of large chains.
4 .They investigated chic so-called boutique hotels in the heart of downtown business districts stately mansions located in the depths of beautiful countryside,
5 .And plush hotels built at the edge of tropical beaches surrounded by palm trees and idyllic blue ocean
6 .And the research concluded that what was outside the hotel building simply didn't matter.
7 .This is a fascinating revelation and those of you hoping to move into careers in the travel and leisure industry would be well advised to look at the findings in more detail.
1 .But back to the main point of this lecture the need to feel at home.
2 .What can the hotel industry do about it?
3 .And is the very idea so subjective that it's impossible to do anything about it on a global basis?
1 .However, nothing stands still in this world.
2 .One company has come up with the slogan"Take Your Home With You", and aims to provide clients with luxury serviced apartments .
3 .Those in the business travel industry maintain that these serviced apartments dispense with all the unwanted and expensive hotel services that business travelers don't want,
4 .while maximizing the facilities they do want .
5 .For example, not only sleeping and living accommodation but also a sleek modern kitchen that allows guests to cook and entertain if they wish at no additional cost.
6 .The attractions of such facilities ale obvious and it'll be interesting to see whether the company manages to establish a trend all over the world and make a lasting impact on the luxury accommodation market.
1 .Now, finally I want to consider the psychology underpinning the traditional holiday hotel industry.
2 .As a hotelier, how do you go about attracting people to give up the security of their own home and entrust themselves to staying in a completely strange place and sleeping in an unfamiliar bed?
3 .Firstly, hotels exploit people's need to escape the predictability of their everyday lives.
4 .For a few days, people can pretend they are free of responsibilities and can indulge themselves.
5 .Secondly, there is something very powerful in our need to be pampered and looked after.
6 .It's almost as if we return to being a baby,when everything was done for us and we felt safe and secure.
7 .And not far removed from this is the pleasure in being spoilt and given little treats like the miniscule bottles of shampoo and tiny bars of soap,
8 .the chocolate on your pillow at night—and we actually forget that we are paying for it all.
1 .Next week I'm going to look at eco-hotels a fairly new phenomenon but increasingly popular...