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第一段
1 .In this session in your training day we're going to look at some of the more specialised holidays we offer at BC Travel.
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2 .Now, the travel business is very competitive and it's important to be aware of how the market's changing and developing.
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3 .In terms of age groups,
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4 .the over-65s are an important market,
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5 .and one that's increasing steadily year on year.
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6 .The fewest holidays are taken by the 31 to 42-year-olds,
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7 .and that figure shows no sign of rising.
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8 .The biggest market at present is still the youngest group,
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9 .the 16 to 30s, but this group's also seen the biggest drop over the last few years.
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10 .whereas there's a noticeable growth in the number of holidays taken by the 55 to 64-year-olds.
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11 .As far as the 43 to 54-year-olds are concerned,
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12 .bookings there are steady, but I have to say we haven't seen the increase we expected.
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第二段
1 .One trend we're noticing with nearly all age groups is the growing popularity of holidays in which clients do some kind of specialised activity.
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2 .I'm not talking here about adventure holidays, where clients take part in high-risk activities like white water rafting just for the thrill of it.
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3 .Activity holidays usually involve rather less high-risk sports, or things like art and music.
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4 .They're not necessarily cheaper than ordinary holidays,
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5 .often the opposite, in fact.
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6 .But they do often take place outside the main tourist centres.
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7 .which gives an opportunity for clients to find out more about the local people and customs,
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8 .and many say this is one of the most positive features of these holidays.
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9 .Of course, they offer the chance to develop a new skill or talent,
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10 .but clients often say that more than this,
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11 .it's the chance to create lasting relationships with other like-minded people that's the main draw.
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第三段
1 .Let me give you some examples of BC Travel activity holidays.
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2 .Our painting holidays take place in four different centres in France and Italy and they're very popular with clients of all abilities from beginners onwards.
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3 .We've got an excellent team of artists to lead the classes - some of them have been with us from the start,
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4 .and five additional ones will be joining us this year so that we can offer a greater number of classes in each centre.
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第四段
1 .As far as cooking holidays are concerned,
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2 .I know a lot of agents offer holidays where clients cook recipes related to one particular country,
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3 .usually the one they're staying in, but we focus on dishes from a great many different ones.
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4 .Apart from that you'll find the usual emphasis on good quality, organic ingredients -that's more or less a given nowadays - and there are generally some meat-free recipes included.
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第五段
1 .Our photography holidays take place in a wide range of countries from Iceland to Vietnam,
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2 .and clients have the opportunity to see some stunning scenery.
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3 .Groups are small, no more than eight,
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4 .so clients can have one-on-one tuition during the holiday,
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5 .and excursions are arranged with fully-trained guides.
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6 .At the end of each holiday an exhibition is held of the photographs taken so that clients can see one another's work and receive valuable feedback from the tutor.
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第一段
1 .Finally, let me tell you about our fitness holidays.
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2 .In Ireland and Italy we run one-week general fitness classes for all ages and levels of fitness.
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3 .Clients start the course with a consultation with a trainer,
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4 .and together they draw up an individual programme.
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5 .As well as improving genera fitness,
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6 .clients find that they end up losing much of the stress they've built up in their daily lives.
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第二段
1 .In Greece, we have a two-week holiday for clients who want to do something about their weight.
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2 .This has all the features you'd expect, like a personalised diet programme,
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3 .but one of its most popular features is that the exercise classes are all held on the beach.
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4 .People say it's far preferable to being in a gym.
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第三段
1 .Finally, we offer several holidays in Morocco.
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2 .One very popular one is the mountain biking holiday.
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3 .Bikes are provided and there are different routes according to people's ability.
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4 .We offer one which is tailored to the needs of families, which is particularly popular.
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第四段
1 .OK, so that's about all the time I have today, so thank you very much…
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